Demo case library

Pick a mess. Watch the dog work.

Eight realistic problems across commercial, public-sector, mission-led and advisory work. Each one shows what Dog Bot would sniff, fetch and warn against before you commit to an answer.

Commercial

Revenue, conversion, churn, margin and growth.

2 cases
CommercialCommercial

Traffic doubled, sales flat

Website traffic has doubled over the last quarter but sales have not moved. The team has been pushing more paid acquisition but conversion is dropping and the founder is worried they are chasing the wrong thing.

Top scent:Funnel / customer conversion
Fetch:Funnel / Customer Journey Diagnosis + Value Proposition Canvas
Bad first fetch:SWOT
Loads into the sprint flow.
CommercialCommercial

Churn rising despite strong signups

Customer churn is rising despite strong new signups. Net revenue is flat. Activation looks healthy in the first week but cancellations spike around month two and the team is debating discounts vs onboarding fixes.

Top scent:Retention / churn
Fetch:Value Proposition Canvas + Funnel / Customer Journey Diagnosis
Bad first fetch:Discount-led win-back campaign
Loads into the sprint flow.

Public sector

Statutory duty, public value, demand and legitimacy.

2 cases
Public sectorPublic Sector

Temporary accommodation pressure

A public service needs to reduce temporary accommodation demand but political pressure is intense. Spend is overrunning, families are stuck in unsuitable placements, and elected members want a visible response before the next committee.

Top scent:Demand / prevention pressure
Fetch:Public Value Canvas + Demand / Prevention Map + Governance / Delivery Ownership Map
Bad first fetch:Generic cost-cutting matrix
Loads into the sprint flow.
Public sectorPublic Sector

Complaints, backlogs, unclear ownership

A public service has rising complaints, long backlogs and unclear ownership across two directorates. Frontline staff are overwhelmed and each team blames the next handoff.

Top scent:Operating model / service delivery
Fetch:Operating Model Canvas + Governance / Delivery Ownership Map + Demand / Prevention Map
Bad first fetch:Restructure / reorg plan
Loads into the sprint flow.

Mission-led / charity

Beneficiary impact, funder evidence, mission drift.

2 cases
Mission-ledMission-led / Charity

Funders want impact evidence

A charity programme is popular with beneficiaries but funders want clearer evidence of impact. The team has rich anecdotes and weak outcome data, and the next funding round is six months away.

Top scent:Mission / beneficiary impact
Fetch:Public Value Canvas + Equity and Distributional Impact Check
Bad first fetch:Logic model template downloaded from a funder
Loads into the sprint flow.
Mission-ledMission-led / Charity

Growth pulling away from mission

A social enterprise is growing quickly but risks drifting from its mission. New revenue streams are profitable but only loosely connected to the beneficiary group, and the board is starting to ask uncomfortable questions.

Top scent:Mission / beneficiary impact
Fetch:Public Value Canvas + Value Proposition Canvas + Governance / Delivery Ownership Map
Bad first fetch:Ansoff growth matrix
Loads into the sprint flow.

Advisory / consultancy

Pre-engagement problem definition, scope and ownership.

2 cases
AdvisoryAdvisory / Consultancy

Portfolio rationalisation, undefined success

A company wants portfolio rationalisation support but has not defined what success means. Different executives describe the brief differently and the board appetite for divestment is unclear.

Top scent:Advisory / problem definition
Fetch:Problem Definition Canvas + Governance / Delivery Ownership Map + Stakeholder Legitimacy Map
Bad first fetch:Property options long-list
Loads into the sprint flow.
AdvisoryAdvisory / Consultancy

AI strategy — or process, data and governance?

A client wants an AI strategy, but their real problem may be process, data quality and governance. The sponsor is excited about tooling and the operating teams quietly say nothing will work until the basics are fixed.

Top scent:Capability / governance mismatch
Fetch:Problem Definition Canvas + Operating Model Canvas + Governance / Delivery Ownership Map
Bad first fetch:Technology roadmap
Loads into the sprint flow.
What good looks like

A useful brief, not a clever one

  • The diagnosis should name the problem type, not just repeat the symptoms.
  • The framework pack should explain why it fits this specific situation.
  • The bad first fetch should warn against a tempting but premature framework.
  • The brief should identify assumptions, evidence gaps and the next cheap test.
  • The output should be useful before a proposal, project board, strategy meeting or consultancy engagement.